I thought I knew a lot about Heating and Air Conditioning marketing… I had owned an Heating and Air Conditioning corporation for almost ten years, and I had a website.
I had various people go to our website, however no 1 ever asked questions or signed up for information.
It confused myself and others why this was happening. I kept looking at the website and thought it looked nice. I had information on self-help for your heating and a/c, however there was a area of FAQs for the homeowner. I couldn’t understand why no 1 wanted our help, however my wifey told myself and others I should call an online marketing corporation and get information from them. If anyone was going to make our website productive, it would be an online marketing corporation, she did research on several online marketing companies with Heating and Air Conditioning specialists and provided myself and others the website address and phone number, and after talking to them, I provided the man the Heating and Air Conditioning website address, and within tenths, he knew what was wrong. Although people could find our website, there was no landing page for them to go to… He proposed he make some changes, add some SEO, and asked if I wanted Google ads? I wasn’t sure what Google ads were, however I knew what social media ads were. I had tried to put some ads on Facebook and other websites, however nothing worked well for me. He assured myself and others that with the marketing system he had in mind, which included social media ads and a website landing page, he could help myself and others reach all our goals. If I had traffic coming to the website, and people contacting me, I would recognize I had talked to the right people.