I thought I knew a lot about Heating, Ventilation, and A/C advertising, but i had owned an Heating, Ventilation, and A/C contractor for almost numerous years, and I had a website. I had numerous people go to our website, however no 1 ever asked questions or signed up for information. It confused myself and others why this was happening. I kept looking at the website and thought it looked nice. I had information on self-help for your heating and air conditioner… There was a part of FAQs for the homeowner. I could not understand why no 1 wanted our help, then my wifey told myself and others I should call an online advertising contractor and get information from them. If anyone was going to make our website productive, it would be an online advertising contractor! She did research on numerous online advertising companies with Heating, Ventilation, and A/C specialists and gave myself and others the website address and PC number, then after talking to them, I gave the man the Heating, Ventilation, and A/C website address, and within minutes, she knew what was wrong. Although people could find our website, there was no landing page for them to go to. She suggested she make some changes, add some SEO, and asked if I wanted Google ads? I wasn’t sure what Google ads were, but I knew what social media ads were. I had tried to put some ads on Facebook and other websites, however nothing worked well for me. She assured myself and others that with the advertising plan she had in mind, which included social media ads and a website landing page, she could help myself and others reach all our goals. If I had traffic coming to the website, and people contacting me, I would guess I had talked to the right people.