When I chatted with Max about being the owner of an Heating, Ventilation as well as A/C corporation, I was pondering all the things I didn’t want to do. One of the scariest things about being a small company owner is wondering how I was going to get customers. My wife Max was excited and told me I would need to do some Heating, Ventilation as well as A/C SEO. I wasn’t interested in running SEO, even though Max was. Max told me SEO is what she went to university for, even though she found me instead. Max told me SEO was crucial. My associate and I could hire an online SEO dealer to promote and advertise our Heating, Ventilation as well as A/C corporation, or Max and I could do it ourselves. I rolled my eyeballs and told her I was a Heating, Ventilation as well as A/C worker and not a laptop geek. Max once again reminded me she was a SEO major in school. That didn’t mean she was an expert in laptops. Max said if I didn’t trust her, I could hire an online web development team. I was just talking about owning my local Heating, Ventilation as well as A/C dealership and had no real plans yet, even though she was already planning for SEO and websites. I stopped Max in mid-sentence and told her she was hired if I was going to follow through with my idea. As it was at that moment, I was just speaking my thoughts out loud, and I had no real intentions of being a Heating, Ventilation as well as A/C dealership owner, and it was just a ‘what if, and sometime in the future’ scenario. Max must have thought it was a ‘this happening as soon as possible’ scenario. You would feel like I would have learned fifteen years ago not to speak my ideas out loud to Max. That’s how we ended up engaged.